Genre Characteristics:
In a typical female pop music video you are expected to see a lot of dancing, an events going on and maybe some parody. Alexis Jordan has shown this throughout her video.She starts of dancing and she gets into the song her emotions are revealed.
Relationship between lyrics and visuals:Alexis Jordan is almost acting out some of the song for example when she sings the lyrics 'I like tight jeans, dark shades' she is shown walking in with tight jeans on and taking shades off. Another example is within the editing and cuts added to the video. Alexis sings 'When I walk the ground shakes(boom)' the editing has been done so the floor she is standing on vibrates. This is bringing the music video alive.
Relationship between music and visuals:In this pop video the edits have been done to fit with the beat. When the music speeds up and edits get faster to match. With sounds and edits matching it works well.
Relationship between lyrics and visuals:
Alexsis has made a connetion with the lyrics and visuals during her music video. When she sings 'I like tight jeans, dark shades, when I walk the ground shakes' She walks out in tight jeans, then takes her shades off. As she signs the last line the editing has been done to make her shake as if the ground has just shook. This brings a real life aspect to the video.
Close-ups:Throughout the video Alexis is shown close up. She doesn't tend to always look at the camera, by doing this it's giving the audience a chance to feel closer with the artist and make a connection. By doing different close up shots it can convey the emotions of the song and how the artist is feeling.
Performance and narrative based:Alexis video is split between performance and narrative. The performance side comes from her dancing and she knows she is performing, however the lyrics take the song to a narrative prospectus as it's telling us a story.
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