Thursday, 26 January 2012

Beyonce 'Love On Top' Music Video Analysis

http://www.youtube.com/watch?v=Ob7vObnFUJc

Beyonce is a well known american singer, songwritter that is loved in the UK. She is aged 30 and been very successful. Most of her music she has relaed falls in the pop genre.

Genre Characteristics:
Beyonce is a well known pop singer. Throughout her pop video to ’Love on top’ there is a complete dance routine the whole way through, this video is very genre specific.

Relationship between lyrics and visuals:
In goodwins theory he said that a music video can either be illustrative, amplified or contradictive.
Beyonce sings ‘I can see the stars all the way from here’ as she sings this she moves her hands to suggest stars this is very vague illustration.

Relationship between music and visuls:
The music pace of the songfits with the visual dance routine beyonce is performing. When the music speeds up or slows down so does beyonces dance routine.

Reference to notion of look: During the music video it is sometimes shot as if your looking through a telescope or screens within screens. By using voyerism throughout it makes the audience feel as if their watching a proper performance and can connect easier.

Performance based: It's very clear to see beyonce has performed this music video as she has stuck to her dance routine throughout.

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