Pixie lott is younf female singer aged 21, her first album was brought out in june 2009 and went straight to number one. Pixie brings out songs in the pop genre and is very successful.
Genre Characteristics:
During pixie's video she has stuck to the typical pop genre conventions. She has a complete girlies concept comnig across mixed with a dance routine. Pixie's dance routine appears sharp, elegant and fast paced, as an audience you would expect this from a pop artist.
Relationship between lyrics and visuals:
There is a distinct relationship between lyrics and visuals as they are amplified. when the chorus is sung you begin to see how the dance routine relates.
Relationship between music and visuals:
The video begins with a fast introduction and bright but slightly faded images of the star. This combination fits together as images fade to the music. By showing the artist straight away it also gives the audience an instant connection.
Reference to the notion of looking:
Throughout pixie lott;s video they show many differant shots of her legs. These images are shown as if the audience as looking at them. They have used her legs as a traditional sex object, to try and sell the artist and video as well.
Performance, narrative or concept based:
Pixie's video is perofrmance and narrative. Pixie performing side comes from her girlie dance routine, but narrative through the lyrics in the song.
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